What is Podcasting
A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.
Businesses nowadays are using podcasts to improve their prospects and increase credibility. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcasting can benefit your business.
From a business point of view, podcasting can be an incredible marketing tool. It might not work for every type of business, but for those that it does work, it can yield great results: a new audience, more trust and loyalty and even more clients and sales
Podcasting has grown from a little-known and misunderstood form of content to an incredibly powerful content type that builds trust and loyalty.The growth in the popularity of podcasts has been massive and now there are podcasts anything and everything.
Why consider podcasting for business?
Podcasts are essentially an enhanced form of content: they’re more engaging than written articles, they (can be) evergreen and most of all, they offer a lot of value to the listener.
Podcasting growing in popularity at a very fast rate, but it’s also driving loyalty. Around 80% of podcast listeners listen to all or most of each podcast episode and they listen to an average of seven shows per week.
There are several huge benefits to leveraging podcasting for business:
Attract a new audience: A great podcast will help you get discovered by people all over the world through the iTunes Store and other podcasting libraries and services.
Build loyalty: As we’ve seen earlier, if you can get people to listen and love your podcast, then you’ve got a loyal fan that will listen to all (or most) of your episodes.
Build trust: Podcasts can offer a lot of value to the listener. They can include useful tips and insights, interviews with people they know and admire, etc. Offering real value is ultimately one of the best tools you have as a business for building up trust in your brand.
Attract customers for your business: One of the biggest reasons why businesses should consider business podcasting is that it can be an amazing client-magnet. A successful podcast that proves your knowledge and skills can help attract clients to you.
Business podcasting: who is it for?
If you spend even a few minutes browsing through the iTunes Podcast Store – or any other similar service – you’ll immediately notice that there are podcasts about everything: fictional podcasts, comedy podcasts, parenting, podcasts for kids, business podcasts and so many more.
Podcast marketing can work for a variety of businesses – usually, as an educational tool for their target market.
For example, if you sell marketing software as a B2B business, you can create a marketing podcast teaching your audience how to perform certain marketing tactics, or discussing marketing tactics with relevant thought leaders and influencers.
If you have a finance firm, you can use podcasting to provide tips on how to save money, how to invest your money and so on.
If you have a food business, then you can use podcasting to share awesome recipes and discuss cooking and baking techniques.
So, for almost any industry, there is a way to leverage podcast marketing and use podcasting as a way to build trust, loyalty, reach a new audience and grow your sales and business.
Let G3 Media get you started with business podcasting
1. We can advise on all technical aspects of podcasting from recording, editing, hosting, artwork and distribution.
2. We can help you determine your audience, who are they, where are they, what interests them, what do they need.
3. Create content for your podcast. Identify topics for your business; ensuring that It’s relevant and provides value. It gives you enough scope to work with for unlimited episodes. It’s a topic that you’re very knowledgeable about
4. Podcast format and frequency. In order to be successful at podcasting, you need to be consistent in terms of quality, frequency and overall format. Establish a target length from the start. What frequency is best, what time, which day is best to reach your audience, Above all it’s important to be consistent.
Let us establish you in world of podcasting